Ludwig Erhard Zentrum (LEZ)

Ausstellungs-, Dokumentations-, Begegnungs- und Forschungszentrum

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Credits >>

x Neubau Ausstellung Zukunftsraum © Stiftung Ludwig-Erhard-Haus / Ken Schluchtmann

Zeitgeschichte

Ludwig Erhard Zentrum (LEZ)

Ausstellungs-, Dokumentations-, Begegnungs- und Forschungszentrum

Auf rund 1.200 Quadratmetern lädt die Dauerausstellung des Ludwig Erhard Zentrums (LEZ) mit vielen spannenden Exponaten und über 50 Medienstationen dazu ein, Zeit- und Wirtschaftsgeschichte zu entdecken und Soziale Marktwirtschaft zu erleben. Die Dauerausstellung beginnt in den kleinen Zimmern der ehemaligen Wohnung der Familie Erhard und endet im Neubau in einem interaktiven digitalen Zukunftsraum. Die Ausstellung, die Veranstaltungen und das museumspädagogische Programm sollen einen Beitrag dazu leisten, dass junge Menschen die wirtschaftlichen Zusammenhänge ihrer Lebensumwelt besser verstehen, ökonomische Aktivitäten kompetent und eigenverantwortlich gestalten können und motiviert werden, selbst unternehmerisch tätig zu werden.

Beim inszenierten Spielraum „Ludwigs kleine Welt. Der Lernsupermarkt für Kinder“ dreht sich alles ums Kaufen und Verkaufen, ums Rechnen, Schreiben und Sprechen. Ob an der Bäcker- oder Metzgertheke, dem Obst- und Gemüsestand, am Pfandautomaten oder an der Kasse: Kinder lernen hier grundlegende wirtschaftliche Zusammenhänge spielerisch und praxisnah.

Im Café Luise in den neu restaurierten Räumen des früheren Weißwarengeschäfts der Familie kommt man Ludwig Erhard besonders nahe. Benannt ist das Café nach Erhards Ehefrau Luise, die Volkswirtin wie ihr Mann und eine leidenschaftliche Kuchenbäckerin war. Im stimmungsvollen Ambiente der 50er- und 60er-Jahre können unsere Gäste wunderbar entspannen und die besondere Atmosphäre des historischen Ortes genießen.

Ludwig Erhard Zentrum
Ludwig-Erhard-Straße 6, 90762 Fürth

www.ludwig-erhard-zentrum.de

Leistungen

Marketing

Im Auftrag der Stiftung Ludwig-Erhard-Haus verantwortet ARTEFAKT die Bereiche Konzeption, Buchung, Etatverwaltung und Controlling der Werbung für das Ludwig Erhard Zentrum in Fürth.

Ludwig Erhard Zentrum Fürth
Stadtreklame Nürnberg
Gestaltung: Graco Berlin
Ludwig Erhard Zentrum Fürth
Stadtreklame Nürnberg
Gestaltung: Graco Berlin
Ludwig Erhrad Zentrum Fürth
Buswerbung in Erlangen
Gestaltung: Graco Berlin
Ludwig Erhard Zentrum Fürth
Station Video (animiert), Hauptbahnhof Berlin
Gestaltung: Graco Berlin
Ludwig Erhard Zentrum Fürth
Litfasssäule in Augsburg
Gestaltung: Graco Berlin
Ludwig Erhard Zentrum Fürth
Litfasssäule in Potsdam
Gestaltung: Graco Berlin